What Consumers Want during the Pandemic: A Singapore Perspective

Our webinar examines these pressing questions through the lens of Singapore. We use high frequency, aggregated and anonymized consumption data from Mastercard for the time period up to the second phase of re-opening as a framework. Our analysis finds that consumption recovery in Singapore among non-travel sectors are not associated with “revenge spend” but reflect rational consumer behaviour instead. We identify signs that consumers internalize the risk of the pandemic by avoiding highly contagious activities. These insights are key to further re-opening in the current situation and serve as important lessons for minimizing economic costs in future pandemic events. Watch the webinar recording below.