From clips of the “orh nee children” interview to adorable videos of the crowd favourite feline Max, social media was a key battleground for the three-way fight in the just-concluded presidential election. 

Each of the three candidates’ social media campaigns, considered alongside the election outcome, highlights the importance of a cohesive campaign strategy that includes social media.


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Dr Carol Soon is principal research fellow at the Institute of Policy Studies at the National University of Singapore and vice-chair of the Media Literacy Council. Beverly Tan is research assistant at the same institute.

Top photo from Freepik.