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Conference

City Nation Place Asia Pacific Conference

Across Asia, seismic shifts in the global status quo are injecting a new sense of urgency in terms of addressing place branding issues. Changing priorities and perceptions around the world are creating a unique opportunity for nations, cities, provinces and destinations in the Asia Pacific region to differentiate themselves on the world stage to deliver economic benefits.

 

The City Nation Place Asia Pacific Forum is designed to focus on these opportunities and address the associated challenges. Building on the expertise and knowledge gained through our Global and Americas conferences, this event will enable delegates to learn how to structure and implement place branding and marketing with a longer-term vision: how to engage all stakeholders, leverage your place’s assets and integrate communications to deliver more value.

 

Why should you attend?

  • Find out why a logo and slogan is not enough to differentiate your city, nation or place
  • Learn how other cities and nations are developing place branding strategies to attract talent, investment and tourism
  • Understand how government and private sector can work more effectively together to build a place brand and deliver economic benefits
  • Learn how to bring together teams across communications, tourism, economic development & investment promotion to build your place brand and increase results
  • Find out how place making, hero architecture and neighbourhood development can contribute more effectively to your place brand

Who should attend?

  • Ministerial teams from tourism, trade, investment and foreign Affairs departments
  • Nation branding committees
  • City Mayors and their communication directors
  • Directors and marketing directors of City Marketing organisations
  • Directors and marketing directors of Tourism Boards
  • Directors, business development and marketing directors of Investment Promotion Agencies and Economic Development Boards
  • Directors of Regional and Neighborhood Development Boards
  • Directors of Property and Real Estate companies working with Government clients on place making and place development projects
  • Advisors, agencies and consultancies working with government clients and government funded organisations

Auditorium, Block B, Level 3,
NUS Bukit Timah Campus,
469G Bukit Timah Road,
Singapore 259776
Wed 16 May 2018
02:00 PM - 08:00 PM

Edith Wong

Edith Wong

Chief Marketing Officer

More about speaker
Rebecca Smith

Rebecca Smith

Director

More about speaker
Jose Torres

Jose Torres

CEO, Bloom Consulting

More about speaker
Oyvind Satvedt

Oyvind Satvedt

Managing Director Oslo Region Alliance

Hakuei Kosato

Hakuei Kosato

Founder, La Ditta

Register by Friday 9th February 2018 and save S$200.

To register, click on Link

Please note that by clicking on the registration link above, you will be directly forwarded to a 3rd party independent site, which is not developed nor maintained by NUS. The website could be subject to data protection and privacy practices and you are encouraged to examine them before proceeding to share your personal data. NUS will collect, use and/or disclose the personal data submitted through this 3rd party independent site for the purpose of scheduling, processing, administration and/or management of the event. Please note that photography, audio and video recording may occur during this event. All photography, audio and video recording may be used by the Lee Kuan Yew School of Public Policy and the National University of Singapore for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for compelling and legitimate grounds relating to your particular situation, please inform our staff.