Conference

City Nation Place Asia Pacific Conference

Synopsis

Across Asia, seismic shifts in the global status quo are injecting a new sense of urgency in terms of addressing place branding issues. Changing priorities and perceptions around the world are creating a unique opportunity for nations, cities, provinces and destinations in the Asia Pacific region to differentiate themselves on the world stage to deliver economic benefits.

The City Nation Place Asia Pacific Forum is designed to focus on these opportunities and address the associated challenges. Building on the expertise and knowledge gained through our Global and Americas conferences, this event will enable delegates to learn how to structure and implement place branding and marketing with a longer-term vision: how to engage all stakeholders, leverage your place’s assets and integrate communications to deliver more value.

Why should you attend?

Find out why a logo and slogan is not enough to differentiate your city, nation or place
Learn how other cities and nations are developing place branding strategies to attract talent, investment and tourism
Understand how government and private sector can work more effectively together to build a place brand and deliver economic benefits
Learn how to bring together teams across communications, tourism, economic development & investment promotion to build your place brand and increase results
Find out how place making, hero architecture and neighbourhood development can contribute more effectively to your place brand

Who should attend?

Ministerial teams from tourism, trade, investment and foreign Affairs departments
Nation branding committees
City Mayors and their communication directors
Directors and marketing directors of City Marketing organisations
Directors and marketing directors of Tourism Boards
Directors, business development and marketing directors of Investment Promotion Agencies and Economic Development Boards
Directors of Regional and Neighborhood Development Boards
Directors of Property and Real Estate companies working with Government clients on place making and place development projects
Advisors, agencies and consultancies working with government clients and government funded organisations