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Evening Talk

Brand Singapore: How It Really Works Behind The Scenes

Singapore’s country brand is often admired and studied, but what really happens to create and sustain its successes? In this talk, Koh Buck Song - author of the book “Brand Singapore”, and Teaching Faculty on country branding at the LKY School’s Executive Education - shares insider perspectives to address myths and misperceptions about what makes brand Singapore tick. 
Seminar Room 3-5
Manasseh Meyer Building
Lee Kuan Yew School of Public Policy
Wed 31 January 2024
05:15 PM - 06:30 PM

Mr Koh Buck Song

Mr Koh Buck Song

Author of “Brand Singapore”

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Assoc Prof. Terence Ho

Assoc Prof. Terence Ho

Associate Professor in Practice, Lee Kuan Yew School of Public Policy

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