To address urgent environmental issues, active support for pro-environmental action is required. The drivers of pro-environmental support is then a timely and significant question. In this talk, I present research on how sociocultural factors – such as national values of individualism, socioeconomic status, and religion – moderate psychological predictors of pro-environmental support. A series of studies show that personal environmental beliefs lead directly to pro-environmental support among groups that prioritize individual autonomy and self-expression, such as individualistic, high-SES, and nonreligious groups. In contrast, among the groups that emphasize interdependence and self-adjustment – such as collectivistic, low-SES, and religious groups – social influence emerges as a more important predictor of pro-environmental support. Solving global environmental challenges requires leveraging upon psychological diversity to motivate communities with various sociocultural backgrounds.