Resource consumption creates societal problems at many levels: pollution of the environment leads to economic and social costs from health consequences, and scarcity of resources fuel regional tensions and conflicts. A key problem in resource consumption is the lack of visibility and behavioural control of resource use by households as they engage in their daily behaviours. In this talk, I provide an overview of the research that tries to restore visibility and behavioural control by providing individuals with real-time feedback on resource consumption. I present evidence from a large scale field experiment that allows one to understand the behavioural mechanisms behind the observed conservation efforts. We find that behavioural control plays a large role, while imperfect information about one’s energy use plays a very small role.