Job Summary:
The Thought Leadership and Strategic Communications team of the Lee Kuan Yew School of Public Policy (LKYSPP) plays a pivotal role in raising awareness of the School, shaping its reputation, and showcasing its knowledge and expertise. The successful candidate will support content management over website and social media, which involves coordinating with internal and external stakeholders. The ideal candidate should also possess skills in media management, design, and video production.
Key Responsibilities:
- Conceptualise and curate social media content to help drive traffic, engagement and leads
- Develop and support online content and strategies on the LKYSPP website (lkyspp.nus.edu.sg)
- Identify trends and insights on social media to maximise digital channels direction
- Support and manage web enhancement projects and daily website updates
- Support online content strategies through design and production of digital assets
(infographics, graphics, videos, articles) to enhance the website's overall performance
- Coordinate and work with internal and external stakeholders to support online marketing efforts
from website optimisation to social media campaigns; including writing content to support
editorial plan
- Manage digital content agencies for English and Mandarin content, and partners - which includes
internal and external ones - to ensure that content strategies and KPIs are met
- Proficiency in Mandarin is an advantage as this role requires management of Mandarin social
media platforms
Qualifications
- Earned a bachelor’s degree in relevant fields such as Business Administration, Marketing,
Mass Communication, Digital Media (or equivalent)
- Relevant working experience of at least 4 years with a proven track record of managing
social media, website content and developing and executing digital campaigns
- Possess a strong understanding of website/ SEO analytics, and overall global and
local digital content landscape
- Ability to work independently at both strategic and operational level
- A team player and self-starter committed to build key relationships with stakeholders
- Possess project management skills in engaging and managing internal and external stakeholders
at all levels in a complex and dynamic environment
- Possess strong interpersonal and written/verbal skills. comfortable with presentations
- Proficient in translating, editing and copywriting from English to Mandarin articles
Interested individuals may
apply here.