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China Likely to Wield More Soft Power in Coming Decades

25 Jan 2018

Backed by phenomenal economic growth, China has its ‘panda diplomacy’, Xi’s growing voice in global affairs and a flow of higher-education students into and out of China are powering this.

THE importance of soft power has been known for centuries, but the term was coined by Joseph Nye only in the late 1980s. Countries have used both soft and hard power for centuries.

Soft power is the ability of a country to shape other countries’ views, attitudes, perceptions and actions without force or coercion. The soft power of a country is dependent on many factors, including its performance, global image and international reputation. Exercising soft power, a state can attract supporters and partners towards its policies, views and actions.

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Cecilia Tortajada

Senior Research Fellow at the Institute of Water Policy, Lee Kuan Yew School of Public Policy, National University of Singapore

Asit K Biswas

Distinguished Visiting Professor