For years, savvy investors have quietly looked past the usual front page news on trouble spots in the Middle East, to explore pockets of stability and growth potential amongst some of the countries in the region. These locations boast a youthful demographic composition and the untapped consumer demand of emerging markets.
The Middle East is not monolithic. It is home to a heterogeneous population of over 410 million people spread over 17 countries, with diverse political and economic systems, ethnicities, and cultural practices. The more forward-looking governments have sought to diversify and expand their economies beyond traditional streams of revenue, spending their historically large budget surpluses to stimulate domestic growth. Others seek to attract foreign investment through tax and various other incentives
Singapore businesses investing in the Middle East will benefit from the positive branding of Singapore there, but what else should they consider? How should they operate, and pick the opportunities from the mirages? What are the emerging trends in the region that portend growth or risks? How do businesses succeed in the various countries of the region, and what are the cultural do’s and don’ts? How to succeed in business in the various countries of the region?
Drawing on years of experience in navigating the Middle Eastern landscape, Mr Shamsher Zaman and Mr Ray Ferguson will share with IPS’ Corporate Associates their insights on conducting business in the region.