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Book Launch

Marketing Public Policy: Complexity, Hurts and Minefields

Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice’s role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions. 

From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism.

There will be a keynote address by the Guest of Honour, Mr Eddie Teo, Chairman, Public Service Division.

Book Cover














Marketing Public Policy: Complexity, Hurts and Minefields
 by Mr. Basskaran Nair. Copies of this book will be sold at a special launch price of SGD 38.50 (excluding GST) at the venue during the event. Payment by Cash or Credit Card only.

Oei Tiong Ham Building (Lobby)
Lee Kuan Yew School of Public Policy 
National University of Singapore 
469C Bukit Timah Road
Singapore 259772
Thu 29 March 2018
05:15 PM - 06:30 PM

Mr Basskaran Nair

Mr Basskaran Nair

Adjunct Associate Professor, Lee Kuan Yew School of Public Policy

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Mr Eddie Teo

Mr Eddie Teo

Chairman, Public Service Commission

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Assoc Prof Kenneth Paul Tan

Assoc Prof Kenneth Paul Tan

Associate Professor, Lee Kuan Yew School of Public Policy

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