NUS LKY

NUS LKY

PDCC2: Strategic Communications for Public Policy Professionals
(Semester 2)

Planning and executing impactful communication strategies

09 Feb 2027 To 02 Mar 2027

3 Tuesday Evenings, 9, 16 February & 2 March 2027

6:00 PM - 9:00 PM

(Singapore Time)

About The Programme

Professional Development Course on Communications (PDCC) is a new initiative by the Lee Kuan Yew School of Public Policy (LKYSPP) designed to build workplace-ready communication skills among students and public participants.

PDCC2: Strategic Communications for Public Policy Professionals course focuses on understanding and developing communication strategies and distilling them into practical communications plans. It covers content development, media relations, impact of AI and the use of social media platforms to communicate organisational goals effectively.

Participants will learn the principles of strategic communications planning and implementation in public policy management. Through applied learning, group projects, and hands-on exercises, participants will be equipped to lead communications efforts in today’s dynamic and complex environments.

PDCC2 is for both students and working professionals looking to enhance their strategic communication skills.

Please note that seats are limited, and acceptance is on a first-come, first-served basis. Registration will close once capacity is reached.

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Learning Outcomes

  • Appreciation of Strategic Communications Models.

  • Understanding Content Development and Delivery.

  • Navigate the Social Media Landscape, including AI-Generated Content and Disinformation Risks.

  • Design A Purposeful, Audience-Centric Communications Strategy and Plan.

    Target Audience

    • Professionals involved in messaging, media, or stakeholder engagement

    • Public affairs and programme staff managing communication efforts

    • Team leads crafting strategic internal or external communication

    • Individuals aiming to align communication with organisational or policy goals

    Module Topics

    • Introduction To Strategic Communications

    • Developing Strategic Communication Plans and Strategies

    • Content Development and Delivery

    • Digital And Social Media Strategies

    • Media Relations And Management

    • Group Project Presentation

      • Interactive workshops

      • Case studies

      • Hands-on exercises

      • Group discussions

      • Class Activities: 30%
      • Individual assignment: 30%
      • Group assignment: 40%

      Enrol In This
      Programme Now

      Application Deadline: 24 January 2027

      APPLY NOW

      Programme Dates & Venue

      • Dates: 9 and 16 February, and 2 March 2027 (Tuesdays, 6–9 PM)

      • Venue: Active Learning Classroom, Manasseh Meyer Building, Level 3, LKY School of Public Policy, NUS Bukit Timah Campus

      • Public Participants: SGD 1,500
        Enjoy a 10% early bird discount if you register and make payment by 10 January 2027.

       

      • NUS Alumni & LKYSPP Executive Education Past Participants: SGD 1,200

       

      Notes:

      • All prices are exclusive of GST
      • NUS Alumni and Executive Education past participants: please refer to the ‘Registration’ section for instructions
      • LKYSPP students: please refer to the ‘Registration’ section for instructions
      • All registrations are subject to prevailing Terms and Conditions

      Please follow these instructions when completing the form:

      Instructions for NUS Alumni

      • In the ‘Organisation’ field, enter: NUS Alumni

      • In the ‘Department’ field, enter your Degree Programme Name & Year of Graduation (e.g. Bachelor of Engineering (Computer Engineering), 2024)

      • In the ‘Designation’ field, enter your Student Number

      Instructions for LKYSPP Executive Education Past Participants

      • In the ‘Organisation’ field, enter: LKYSPP EE

      • In the ‘Department’ field, enter your Programme Name and Year Attended (e.g. Futures for Public Policy, 2024)

      • In the ‘Designation’ field, enter your Programme duration (e.g. 29 April – 3 May 2024)

      Instructions for LKYSPP Master Students

      Executive Education Department
      Lee Kuan Yew School of Public Policy
      National University of Singapore
      469C Bukit Timah Road, Singapore 259772

      Email: lkyspp.pdc@nus.edu.sg

      Our Faculty

      NUS LKY

      Koh Juat Muay, Chief at Nano-E

      Juat has more than 35 years of management experience in the public, private and non-profit sectors. She was the chief executive of a non-profit organisation set up to develop cultural diplomacy between countries. Prior roles include managing director and regional chief executive of a public relations agency; director of marcom for an arts management company; centre director for an arts space that promotes Singapore artists/art history; and search director for a global executive search firm. She served on the Council of the Institute of Public Relations of Singapore as President for two terms (2021-2024). Her passion is in organisational well-being where people and process are in harmony, and the appreciation of individuals, society, and diversity amidst an evolving social-economic and communications culture. Areas of expertise includes positive communications, people development, and personal performance coaching. She developed “8lueprint (2019)” - a concise approach to corporate and communications planning and published a tool-book titled “One Dish Wonder: A Simple Recipe To Manage Communications Risks (2011)”. Juat holds a Masters in Organisational Leadership (Monash University) and a Bachelor Of Arts in Literature & Language (National University of Singapore). She is a Masters Solutions Focused Practitioner and an Accredited Member of the Institute of Public Relations of Singapore.