In a time of decreasing trust in the government, the effective delivery of public policy relies on effective communication with citizens. To better engage with them, policymakers must first understand the motivations behind people’s behaviour, and then use those insights to shape messages that can influence their audience. Effective communication also requires a nuanced understanding of the changing media landscape and the latest developments in digital technology.
Offered in partnership with WPP, the 5-day course on Communication for Public Policy Delivery draws on WPP’s work with over 70 governments worldwide and the government communications experience of the Lee Kuan Yew School of Public Policy’s faculty. It aims to provide you with conceptual foundations and practical knowledge in using behaviour insights to communicate policies effectively to the public.
You will learn about the different functions of the key marketing disciplines of market/social research, media planning and buying, advertising, and public relations.
Combining classroom learning with a ‘Live Challenge’ component, the course allows you to experience the working culture of a marketing/communications agency by putting together a pitch for a real government communication challenge.