03 Mar 2026 To 17 Mar 2026
3 Tuesday Evenings, 3, 10 & 17 March 2026
NUS LKY
PDCC2: Behavioral Communication Strategies for Public Policy Professionals
(Semester 2)
Planning and executing impactful communication strategies
6:00 PM - 9:00 PM
(Singapore Time)
About The Programme
Professional Development Course on Communications (PDCC) is a new initiative by the Lee Kuan Yew School of Public Policy (LKYSPP) designed to build workplace-ready communication skills among students and public participants.
PDCC2: Behavioral Communication Strategies for Public Policy Professionals is the second of two standalone modules. While participants may choose to enroll in either PDCC1 or PDCC2 independently, those who complete both will earn a Professional Certificate in Communications. There is no prerequisite to complete PDCC1 before PDCC2.
This course focuses on developing communication strategies and distilling them into nimble communications plans. It covers content development, media relations, and the use of social media platforms to communicate organizational goals effectively.
Participants will learn and apply behavioural science principles in the context of consumption of communications across different media platforms and formats. Through applied learning, group projects, and hands-on exercises, participants will be equipped to lead communications efforts in dynamic and complex environments.
PDCC 2 is for both students and working professionals looking to enhance their strategic communication skills.
Please note that seats are limited, and acceptance is on a first-come, first-served basis. Registration will close once capacity is reached.
APPLY NOWLearning Outcomes
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Apply behavioural science theories and principles to strategic communications.
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Apply storytelling frameworks to content development and media management.
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Create behaviorally-informed policy communication strategies and content that leverages narrative psychology across cultural contexts.
Target Audience
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Professionals involved in messaging, media, or stakeholder engagement
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Public affairs and programme staff managing communication efforts
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Team leads crafting strategic internal or external communication
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Individuals aiming to align communication with organisational or policy goals
Module Topics
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Introduction to Strategic Communication through Behavioral Lens
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Developing Strategic Communication Plans and Strategies
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Content Development and Delivery
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Media Relations and Management
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Theoretical Synthesis and Advanced Application
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Group Project Presentation
Programme Format
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Interactive workshops
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Case studies
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Hands-on exercises
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Group discussions
Assessment
- Class Activities: 30%
- Individual assignment: 30%
- Group assignment: 40%
Programme Dates & Venue
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Dates: 3, 10, and 17 March 2026 (Tuesdays, 6–9 PM)
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Venue: Active Learning Classroom, Manasseh Meyer Building, Level 3, LKY School of Public Policy, NUS Bukit Timah Campus
Programme Fees
- Public Participants: SGD 1,500
Enjoy a 10% early bird discount if you register and make payment by 4 January 2026.
- LKYSPP Master Students: SGD 700
Fee will be waived for one PDCC module only, upon successful completion.
Students who wish to take both modules or retake a module will be required to pay the fee for the subsequent course(s).
- NUS Alumni & LKYSPP Executive Education Past Participants: SGD 1,200
Notes:
- All prices are exclusive of GST
- LKYSPP students: please refer to the ‘Registration’ section for instructions
- NUS Alumni and Executive Education past participants: please refer to the ‘Registration’ section for instructions
- All registrations are subject to prevailing Terms and Conditions
Registration
Please follow these instructions when completing the form:
Instructions for LKYSPP Master Students
- In the ‘Organisation’ field, enter: LKYSPP
- In the ‘Department’ field, enter your Master’s Programme Name & Year of Study (e.g. MPP Year 1)
- In the ‘Designation’ field, enter your Student Number
- In the “Email Address” field, enter your NUS email address.
- In the “Sponsored by” field, choose “Organisation funded.” (If you are retaking or taking second PDCC module, please choose “Self-funded.”)
- For the fields under “Payment Contact”, enter “Not applicable,” except for Email Address for which enter your NUS email address.
Instructions for NUS Alumni
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In the ‘Organisation’ field, enter: NUS Alumni
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In the ‘Department’ field, enter your Degree Programme Name & Year of Graduation (e.g. Bachelor of Engineering (Computer Engineering), 2024)
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In the ‘Designation’ field, enter your Student Number
Instructions for LKYSPP Executive Education Past Participants
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In the ‘Organisation’ field, enter: LKYSPP EE
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In the ‘Department’ field, enter your Programme Name and Year Attended (e.g. Futures for Public Policy, 2024)
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In the ‘Designation’ field, enter your Programme duration (e.g. 29 April – 3 May 2024)
Contact
Executive Education Department
Lee Kuan Yew School of Public Policy
National University of Singapore
469C Bukit Timah Road, Singapore 259772
Email: lkyspp.sgcorp@nus.edu.sg