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Understanding and Communicating Risks: Facts, Fears, and Fallacies

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People face risks in their everyday lives. We make decisions that can have an impact on their safety and security, health, finances, well-being, and the environment. But often, our decisions are based less on empirical evidence and objective probabilities, and more on our gut feelings, emotions, and biases. For instance, we are vulnerable to framing effects, we tend to emphasise losses more than gains, we pay undue attention to vivid and memorable risks even if the actual probabilities are miniscule, and we are influenced by popular stories and myths. These biases may affect experts in business and policy makers in government as much as they affect the average citizen.

Managers and professionals in the private sector, as well as policy analysts and regulators in the public sector will all benefit from a better understanding of their risks and how such risks should be communicated to the public. This is crucial for developing a better-informed and more discerning citizenry, and for inoculating citizens against unfounded fears and fallacies.

This four-day programme by the Lee Kuan Yew School and the Lloyd’s Register Foundation Institute for the Public Understanding of Risk at the National University of Singapore will help participants accurately and intelligently analyse risks in their respective domains; appreciate how people commonly perceive risks; and communicate their risks to stakeholders, citizens/consumers, and the general public.

Lee Kuan Yew School of Public Policy National University of Singapore 469C Bukit Timah Road Singapore 259772

Mon 21 January 2019 to Thu 24 January 2019

9:00 AM - 5:00 PM

SGD4,800 + GST

Mon 31 December 2018

This programme will help participants to:

  • Understand the various statistical techniques used in risk analysis and how they are used to communicate risk assessments
  • Appreciate the various factors that contribute to how an individual or group perceives risks
  • Appreciate the impact of risk communications on people’s perception, analysis and management of risks
  • Apply this knowledge to design sound risk communication messages
  • Explore the impact of technology and social media on risk communication
  • Communicate in effective, efficient, and persuasive ways

The programme is specially designed for:

  • Professionals in the public, private, media, and non-profit sectors who have to communicate risk to their customers or citizens, stakeholders or shareholders, and/ or the general public
  • Professionals working in the areas of health, food and product safety, environmental risks, finance, infocomm technology, and safety and security
  • Policy analysts who have to develop or implement policies to help citizens manage risks
  • Individuals who wish to deepen their understanding and skills in risk management and communication 

Programme Fees:

S$4,800 + 7% GST

S$3,804 + 7% GST (for LKY School Degree Programme/ Executive Education Progamme Alumni)

For every 3 participants from the same organisation, the 4th participant attends for free

Fee is inclusive of lunch, refreshments and learning support materials

Contact:

Executive Education Department
Lee Kuan Yew School of Public Policy
National University of Singapore
469C Bukit Timah Road, Singapore 259772

Tel: (65) 6516 8697 / 6601 5774
Fax: (65) 6872 9291
Email:decb64_bGt5c3Bwb2VAbnVzLmVkdS5zZw==_decb64

Application Deadline:31 Dec 2018

Heng-Yee-Kuang

Heng Yee-Kuang

Adjunct Professor, Lee Kuan Yew School of Public Policy

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leong-ching

Leong Ching

Co-Director, Institute of Water Policy and Assistant Professor, Lee Kuan Yew School of Public Policy

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olivia-jensen

Olivia Jensen

Senior Research Fellow, Lee Kuan Yew School of Public Policy

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Pablo Suarez

Pablo Suarez

Visiting Research Fellow, The Frederick S. Pardee Center for the Study of the Longer-Range Future

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Reuben Ng centralised

Reuben Ng

Assistant Professor, Lee Kuan Yew School of Public Policy

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Vikneswaran Gopal

Vikneswaran Gopal

Lecturer, Department of Statistics and Applied Probability, National University of Singapore

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Wandi Bruine

Wändi Bruine de Bruin

Professor with University Leadership Chair in Behavioural Decision Making, Leeds University Business School

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yap von bing

Yap Von Bing

Associate Professor, Department of Statistics and Applied Probability, National University of Singapore

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