Middle Managers

Applying Behavioural Insights to Public Policy (BI) Masterclass

Policy-makers around the world have also begun to take seriously the insights offered by behavioural economics and psychology. Instead of assuming that our citizens are the rational, interest-maximising agents we find in economics textbooks, behavioural economics starts with the more realistic assumption that people are affected by various cognitive complications. A growing body of research shows a number of situations in which individuals act in ways that run counter to the predictions of standard economics. Our rationality, self-control and self-interest are all bounded in ways that have important implications for the way governments design, implement and communicate policies.

Policy-makers are often faced with the pressure of making timely, high quality solutions in an environment where time and information are lacking. These two fields of research which have transformed economics are no longer just good-to-know; they are must-knows for public officials.

In partnership with the world’s leading authority on behavioural insights, Behavioural Insights Team (BIT), the Lee Kuan Yew School of Public Policy will offer a masterclass on Applying Behavioural Insights to Public Policy on 3 – 7 July 2017.

Lee Kuan Yew School of Public Policy National University of Singapore 469C Bukit Timah Road Singapore 259772

Mon 3 July 2017 to Fri 7 July 2017

12:00 AM - 12:00 AM

Fri 16 June 2017

Through the programme, participants will:

  • Understand the heuristics and cognitive complications that people often rely on to make decisions
  • Develop the necessary skills to apply behavioural insights in policy development and service delivery
  • Learn the tools and frameworks to design policies intended to shape and influence behaviours
  • Gain a behaviourally-informed perspective on policy communications

This masterclass is designed for policy analysts, researchers, managers, and other government professionals in policy and service delivery functions. It is also suitable for middle and senior level practitioners from non-profit organisations and service providers.

Programme cost:

SS$4,725 + 7% GST

#Group Discount: For three (3) paying participants from the same organisation, the fourth participant attends FREE.

*Fee is inclusive of lunch, refreshments and learning support materials


Executive Education Department
Lee Kuan Yew School of Public Policy
National University of Singapore
469C Bukit Timah Road, Singapore 259772

Tel: (65)6516 8697
Fax: (65) 6872 9291

Application Deadline:16 Jun 2017


Donald Low

Associate Dean (Executive Education & Research) & Associate Professor (Practice), Lee Kuan Yew School of Public PolicyPolicyPolicy Policy Policy Polic

More about faculty

Samuel Hanes

Director, Singapore Behavioural Insights Team

More about faculty

Chen Kang

Professor & Director (MPAM and Chinese Executive Education) Lee Kuan Yew School of Public Policy

More about faculty

Dr Serene Koh

Senior Advisor, Singapore Behavioural Insights Team

More about faculty