The world has 7 billion people but our global markets focus on only 3 billion. The other 4 billion living at the Base of Pyramid (BOP) is excluded from our formal economy for the longest time. Now with rapid advancement of technology and saturation of the Top of Pyramid marketplace, the BOP is becoming a Blue Ocean opportunity for all trade to flourish there.
Singapore's model of development has been adopted by China, Dubai, India, Rwanda and many other nations successfully. This lecture offers you a glimpse of the massive potential of this market and how we can transform it into very profitable business both for the developed and developing world.https://lkyspp2.nus.edu.sg/wp-content/uploads/2017/03/entry-1446-flyer_20170302_v2.pdf