LEE Yoke Chin, Tracy |

LEE Yoke Chin, Tracy

Tracy Lee Yoke Chin

Senior Associate Director (Marketing & Communications)

Tracy Lee Yoke Chin
Contact Details
DID: +65 6516 7823

http://sg.linkedin.com/in/tracylyc
Office Location

469C Bukit Timah Road
Wing A, Level 3, Oei Tiong Ham Building
Singapore 259772


Profile

Tracy Lee is the Associate Director of Marketing & Communications for the School. She is responsible for driving integrated campaigns across traditional and digital media; media relations and branding, to amplify the School’s research capabilities and academic excellence.

With extensive experience in the education sector, Tracy leads the strategic communications and digital marketing team to diversify our content that engages our prospects to interact with our School’s portal and integrating with social media channels, to attract high quality candidates to achieve student recruitment goals.

Before joining the LKY School, she has 12 years extensive work experience in industries including higher learning, technology and telecommunications. She has worked in NTUC LearningHub, Microsoft and Tegic (later acquired by AOL), as corporate communications manager, product marketing lead and marketing communications, responsible for the growth and profitability of new products such as the Xbox game console, A-list titles, Microsoft Office full packaged products and other peripherals, as well as working with local telco partners launching T9, the original predictive text software that is used for most mobile phones for text entry, in emerging markets such as Indonesia, Thailand, Malaysia and Philippines.

Her passion lies in marketing communications and partnerships, and has helped organisations she has worked in develop communications strategies across all platforms and communication channels.

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