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Understanding and Communicating Risks: Facts, Fears, and Fallacies

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People face risks in their everyday lives. We make decisions that can have an impact on their safety and security, health, finances, well-being, and the environment. But often, our decisions are based less on empirical evidence and objective probabilities, and more on our gut feelings, emotions, and biases. For instance, we are vulnerable to framing effects, we tend to emphasise losses more than gains, we pay undue attention to vivid and memorable risks even if the actual probabilities are miniscule, and we are influenced by popular stories and myths. These biases may affect experts in business and policy makers in government as much as they affect the average citizen.

Managers and professionals in the private sector, as well as policy analysts and regulators in the public sector will all benefit from a better understanding of their risks and how such risks should be communicated to the public. This is crucial for developing a better-informed and more discerning citizenry, and for inoculating citizens against unfounded fears and fallacies.

This four-day programme by the Lee Kuan Yew School and the Lloyd’s Register Foundation for the Public Understanding of Risk at the National University of Singapore will help participants accurately and intelligently analyse risks in their respective domains; appreciate how people commonly perceive risks; and communicate their risks to stakeholders, citizens/consumers, and the general public.

Lee Kuan Yew School of Public Policy National University of Singapore 469C Bukit Timah Road Singapore 259772

Mon 15 January 2018 to Thu 18 January 2018

12:00 AM - 12:00 AM

Fri 1 December 2017

This programme will help participants to:

  • Understand the various statistical techniques used in risk analysis and how they are used to communicate risk assessments
  • Appreciate the various factors that contribute to how an individual or group perceives risks
  • Appreciate the impact of risk communications on people’s perception, analysis and management of risks
  • Apply this knowledge to design sound risk communication messages
  • Explore the impact of technology and social media on risk communication
  • Communicate in effective, efficient, and persuasive ways

Day 1 — Quantitative Reasoning

  • Key Concepts in Probability and Statistics
  • Thinking Probabilistically
  • Drawing Inferences from Data: Common Fallacies and Pitfalls
  • Risk Analysis for Complex Systems

Day 2 — Risk Perception

  • Managing Risks in Complex Systems
  • How People Perceive Risks
  • Overreacting and Under reacting to Risks

Day 3 — Risk Communication

  • Need for Effective Risk Communication
  • The Four Basic Styles of Communication
  • Fischhoff’s Developmental Stages
  • Risk Communication as a Strategic Activity

Day 4 — Risk Communication in Practice

  • Risky Decisions: Apparent Irrationalities in Mass Behaviours
  • Measuring Risk Perceptions and Cross-Cultural Differences
  • Communicating Environmental Risks
  • Communicating Risk in Social Media

The programme is specially designed for:

  • Professionals in the public, private, media, and non-profit sectors who have to communicate risk to their customers or citizens, stakeholders or shareholders, and/ or the general public
  • Professionals working in the areas of health, food and product safety, environmental risks, finance, infocomm technology, and safety and security
  • Policy analysts who have to develop or implement policies to help citizens manage risks
  • Individuals who wish to deepen their understanding and skills in risk management and communication 


Programme Cost:

S$4,800 + 7% GST

S$4,320 + 7% GST (For group registrations of 3 and above)

S$3,804 + 7% GST (for LKY School Degree Programme/ Executive Education Progamme Alumni)

*Fee is inclusive of lunch, refreshments and learning support materials

Contact:

Executive Education Department
Lee Kuan Yew School of Public Policy
National University of Singapore
469C Bukit Timah Road, Singapore 259772

Tel: (65) 6516 8697 / 6601 5774
Fax: (65) 6872 9291
Email:lkysppoe@nus.edu.sg

Application Deadline:1 Dec 2017


Baruch Fischhoff

Baruch Fischhoff

Howard Heinz University Professor, Department of Engineering and Public Policy, Institute for Politics and Strategy, Carnegie Mellon University

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donaldlow-150x150

Donald Low

Associate Dean (Research and Executive Education), Lee Kuan Yew School of Public Policy

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Hawyee Auyong

Hawyee Auyong

Research Fellow, Case Study Unit, Lee Kuan Yew School of Public Policy

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Leong-Ching

Leong Ching

Co-Director, Institute of Water Policy, Lee Kuan Yew School of Public Policy

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reuben ng

Reuben Ng

Assistant Professor, Lee Kuan Yew School of Public Policy

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robert wasson

Robert Wasson

Senior Research Fellow, Lee Kuan Yew School of Public Policy

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tracy loh

Tracy Loh

Senior Lecturer, Department of Communications and New Media, National University of Singapore

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yap von bing

Yap Von Bing

Assistant Professor, Department Of Statistics and Applied Probability, National University of Singapore

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