Communications Coordinator

Organisation :

The Brookings Institution

Location : Washington DC

Function : Communications

Organisation type : Non-governmental Organization (including non-profits and not-for-profits)

Industry : Higher Education

Posted on : 28 Dec 2017

Application Deadline : 20 Jan 2018


The Communications Coordinator, under the supervision of the Communications Manager, is responsible for coordinating the development and execution of a robust and multi-faceted media relations program to increase the visibility of MPP’s research, policy agenda, scholars, and events. Principal responsibilities include coordinating social media account, preparing media-related documents for internal and external distribution, maintaining media databases, and administrative support.


Media Relations (45%)

  • Contribute to and implement media outreach strategies to elevate the work, the impact, and the brand of the Brookings Metropolitan Policy Program.
  • Field calls from the media and assist in pitching reporters, editors, and producers on story ideas and op-eds related to MPP research releases, under the direction of the Communications Manager; prep scholars for interviews, as needed
  • Coordinate media requests with communications team, research staff and administrative staff
  • Draft background briefings, talking points, and other written materials and prepare packets for meetings with media and program partners
  • Use knowledge of current events and MPP’s research to connect scholars to priority audiences and elevate the portfolio’s work.
  • Write press advisories and releases, fact sheets, Q and As, talking points and other materials used for public dissemination.
  • Maintain media database, update interview logs, prepare media reports, and track media outreach efforts.
  • Advise on published content’s mediums and placement including writing formats and other communications vehicles such as videos, infographics, and data visualizations.


Social Media (40%)

  • Prepare Twitter guidance memos for major releases and events
  • Under supervision, draft and schedule tweets from @BrookingsMetro
  • Coordinate and/or assist with scholars on other social media language, with support from Central COMM
  • Use knowledge of current events and the program’s research to connect scholars and their work to timely and/or trending topics on social media
  • Assist with gathering social media data


Media Strategy (10%)

  • Identify target audiences and media contacts for relationship cultivation, in support of the Program and individual scholars’ goals
  • Work with digital media coordinator to update scholar web pages with external articles and other media clips, as well as maintaining the Metropolitan Policy Program press room


Administrative Support (5%)

  • Produce and disseminate daily media clips report
  • Maintain media database in Salesforce
  • Prepare media reports
  • Respond to requests for reprinting and rights
  • Assist with the supervision of interns
  • Perform other duties as assigned by supervisor or Director of Communications & Engagement


Education/Experience Requirements:


Bachelor’s degree required.  Minimum of three years professional communications experience needed, preferably in a public relations agency, think tank, non-profit organization, or other political/policy environment. Non-profit and/or agency experience preferable, but not required. Ability to speak knowledgeably and comfortably about public policy research and research findings to news media, key and high level partners and broad general audience.  Experience working in digital and social communications required. Interest or experience in urban and metropolitan issues is a plus.


Knowledge/Skills Requirements:

Ability to foster creative ideas to help increase media coverage and create new opportunities for outreach and dissemination of MPP reports and research. Strong writing and editing skills; strong multi-tasking skills and ability to meet tight deadlines. Can determine newsworthiness of key research and is able to track and respond to broad trends in media coverage. Ability to understand and accurately summarize public policy research; good organizational and strong interpersonal skills: high initiative, discretion, poise, mature judgment, team player and articulate; attention to detail and ability to work in a fast-paced environment; project management skills and familiarity with content management systems; ability think critically about long-term operations and goals. An interest and familiarity with important urban and metropolitan issues and trends preferred. Experience with Twitter and its associated platforms is required.


Additional Information:


Brookings requires that all applicants submit a cover letter and resume. Please attach your cover letter and resume as one document when you apply.


Successful completion of a background investigation is required for employment at Brookings.


Brookings is an equal-opportunity employer that is committed to promoting a diverse and inclusive workplace. We welcome applications from all qualified individuals regardless of race, color, national origin, gender, sexual orientation, age, religion, physical or mental disability, marital status, veteran status, or other factors protected by law.