Applying Behavioural Insights to Public Policy (BI) Masterclass |

Applying Behavioural Insights to Public Policy (BI) Masterclass

Policy-makers around the world have also begun to take seriously the insights offered by behavioural economics and psychology. Instead of assuming that our citizens are the rational, interest-maximising agents we find in economics textbooks, behavioural economics starts with the more realistic assumption that people are affected by various cognitive complications. A growing body of research shows a number of situations in which individuals act in ways that run counter to the predictions of standard economics. Our rationality, self-control and self-interest are all bounded in ways that have important implications for the way governments design, implement and communicate policies.

Policy-makers are often faced with the pressure of making timely, high quality solutions in an environment where time and information are lacking. These two fields of research which have transformed economics are no longer just good-to-know; they are must-knows for public officials.

In partnership with the world’s leading authority on behavioural insights, Behavioural Insights Team (BIT), the Lee Kuan Yew School of Public Policy will offer a masterclass on Applying Behavioural Insights to Public Policy on 3 – 7 July 2017.

Key Information

Programme date 3 Jul 2017 - 7 Jul 2017
Venue: Lee Kuan Yew School of Public Policy
National University of Singapore
469C Bukit Timah Road
Singapore 259772
Programme cost:

SS$4,725 + 7% GST

#Group Discount: For three (3) paying participants from the same organisation, the fourth participant attends FREE.

*Fee is inclusive of lunch, refreshments and learning support materials


Executive Education Department
Lee Kuan Yew School of Public Policy
National University of Singapore
469C Bukit Timah Road, Singapore 259772

Tel: (65) 6516 8697
Fax: (65) 6872 9291

Application Deadline: 5 Jun 2017

Programme Objectives

Through the programme, participants will:

  • Understand the heuristics and cognitive complications that people often rely on to make decisions
  • Develop the necessary skills to apply behavioural insights in policy development and service delivery
  • Learn the tools and frameworks to design policies intended to shape and influence behaviours
  • Gain a behaviourally-informed perspective on policy communications

Target Audience

This masterclass is designed for policy analysts, researchers, managers, and other government professionals in policy and service delivery functions. It is also suitable for middle and senior level practitioners from non-profit organisations and service providers.


Donald Low
Associate Dean (Executive Education & Research) & Associate Professor (Practice), Lee Kuan Yew School of Public Policy

Donald Low is Associate Dean (Research and Executive Education) at the Lee Kuan Yew School of Public Policy. Besides leading the School’s executive education efforts, he also heads its Case Study Unit. His research interests at the School include economics in public policy, inequality and social spending, behavioural economics, public finance, organisational change, and governance and politics in Singapore.

Prior to his current appointment, Donald served 15 years in the Singapore government in various senior positions. During that time, he established the Centre for Public Economics at the Civil Service College of Singapore. He was Director of Fiscal Policy at the Ministry of Finance from 2004 to 2005, and Director of Strategic Policy Office in the Public Service Division from 2006 to 2007. Donald holds a double first in Politics, Philosophy and Economics from Oxford University, and a Masters in International Public Policy from The Johns Hopkins University’s School of Advanced International Studies. He is currently Vice President at the Economics Society of Singapore.

Rory Gallagher
Managing Director, Behavioural Insights Team (Australia and Asia-Pacific)

Rory Gallagher is a Managing Advisor and Director, International Programmes. Rory leads the team’s international partnerships, in particular the Behavioural Insights Team’s ongoing advisory work with the governments of New South Wales (Australia) and Singapore, and is a Visiting Fellow at Singapore’s Civil Service College. Before heading overseas, Rory led the team’s work on countering fraud, empowering consumers and helping people find work, including through the development of large scale randomised controlled trials and authoring our Fraud, Error and Debt report. Rory previously worked at the Prime Minister’s Strategy Unit and holds a PhD from Cambridge for his work on HIV/AIDS and behaviour change.

Samuel Hanes
Director, Singapore Behavioural Insights Team

Samuel is the director of our new Singapore office, formally opening in September 2016. He joined the UK-based Behavioural Insights Team (BIT) shortly after it was created in 2010 as the team’s first economist. He has worked in a number of roles at BIT and on a large number of UK government policies, including: health, crime, energy & sustainability, taxation, unemployment, and economic growth. Until June 2016, Samuel was the team’s UK director for economic growth and productivity. In this role, he led projects on business growth, female labour market participation, disability & employment, apprenticeships, and exporting. Before working at BIT, Samuel was an economist at the Home Office (the UK ministry for Home Affairs) primarily focused on the economics of crime and policing. He holds a degree in Economics from Durham University.

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